Privacy Policy

1. Introduction

Rooted Branch Psychiatry ("we," "us," or "our") respects your privacy and is committed to protecting information collected through our website.

This Privacy Policy explains how information may be collected, used, and protected when you visit rootedbranchpsychiatry.com or voluntarily contact us through the website.

This Privacy Policy applies to information collected through the website and is separate from our obligations regarding protected health information (PHI). Information collected and maintained as part of providing healthcare services is governed by our HIPAA Notice of Privacy Practices and applicable privacy laws.

2. Information We Collect

Depending on how you use our website, we may collect:

• Contact information — such as your name, email address, and phone number when you voluntarily provide it through a website contact or appointment request form.
• Message content — information you choose to include in a message or inquiry submitted through the website.
• Website usage information — information such as browser type, device type, pages visited, referring URLs, approximate geographic location, and general website activity that may be collected automatically through cookies, analytics, or similar technologies.

Please do not submit sensitive medical, psychiatric, medication, or other clinical information through a general website contact form.

3. How We Use Information

Information submitted through the website may be used to:

• Respond to questions, inquiries, and appointment requests.
• Provide information about Rooted Branch Psychiatry and its services.
• Communicate with individuals who contact the practice through the website.
• Maintain, operate, and improve the website.
• Understand website traffic and visitor interactions.
• Measure the effectiveness of our website and, where applicable, our advertising.
• Comply with applicable legal and regulatory requirements.

We do not sell personal information collected through this website.

We do not use information submitted through a general website contact form for targeted advertising or disclose that information to third parties for their own marketing purposes.

4. Cookies, Analytics, and Advertising Technologies

Our website may use cookies, web beacons, scripts, pixels, and similar technologies provided by Rooted Branch Psychiatry, GoDaddy, Google, or other third-party service providers.

These technologies may be used to:

• Maintain website functionality and security.
• Remember certain website preferences.
• Measure website traffic and visitor engagement.
• Understand how visitors navigate and interact with the website.
• Evaluate the effectiveness of advertising and marketing campaigns.
• Support advertising or remarketing activities, where applicable.

Google Analytics

We may use Google Analytics to understand website traffic and visitor interactions. Google Analytics may collect information such as browser and device information, pages viewed, session information, and approximate geographic information. Google Analytics uses cookies and similar identifiers to distinguish users and sessions.

We configure Google Analytics to avoid intentionally collecting names, email addresses, medical information, or other information that directly identifies an individual.

Google Advertising

We may use Google Ads or related Google advertising technologies to measure advertising performance or provide relevant advertising.

Where advertising technologies are enabled, they may use cookies or similar identifiers to measure interactions with advertisements and website activity.

We do not intentionally provide Google with medical, psychiatric, medication, or other sensitive clinical information through our advertising or analytics systems.

GoDaddy

Our website is hosted and/or operated using services provided by GoDaddy. GoDaddy may use cookies, analytics, and other technologies in connection with providing, securing, and measuring its website services. These technologies may collect information such as IP address, browser or device information, visit information, and general location information.

Third-party providers, including GoDaddy and Google, maintain their own privacy policies governing their handling of information.

5. Cookie and Tracking Choices

Depending on the technologies enabled on our website, visitors may be able to accept, decline, or manage certain optional cookies and tracking technologies through our website's cookie or privacy settings.

Our website may provide functionality that allows visitors to manage certain cookie and tracking preferences.

You may also adjust your browser settings to restrict or block cookies. Blocking certain cookies may affect website functionality.

6. Third-Party Services and Links

Our website may contain links to third-party websites or services, including platforms used to facilitate scheduling, patient communication, or other practice functions.

Third-party services operate under their own privacy policies and terms of use. Rooted Branch Psychiatry does not control the privacy practices of independent third-party websites.

When you follow a link to a third-party platform, you should review that platform's privacy policy before submitting information.

Information submitted through a secure patient portal or other platform used for clinical care is subject to the privacy practices and legal requirements applicable to that platform and to Rooted Branch Psychiatry's healthcare services.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards appropriate to the information collected through our website.

However, no method of electronic transmission or storage is completely secure. We cannot guarantee the absolute security of information transmitted over the internet.

For your protection, please do not submit sensitive medical, psychiatric, medication, or other confidential clinical information through a general website contact form.

If you are seeking care, please use the secure patient portal or other communication method provided by Rooted Branch Psychiatry for clinical information.

8. Children's Privacy

Our website may be accessed by individuals of different ages. We do not knowingly collect personal information directly from children through general website forms.

For individuals under 18 who may be seeking or receiving services, a parent or legal guardian should initiate contact with Rooted Branch Psychiatry and provide information through the appropriate practice or secure intake process, as applicable.

If we become aware that a child has submitted personal information through a general website form without appropriate parental or guardian involvement, we may take reasonable steps to delete the information or otherwise address it appropriately.

Our practices regarding information collected in connection with healthcare services, including services provided to minors, are governed by applicable law, our Notice of Privacy Practices, and our clinical intake and consent procedures.

9. Florida Privacy Rights

Certain Florida residents may have privacy rights under applicable Florida law. The availability and scope of these rights depend on the circumstances and applicable legal requirements.

If you have a question regarding privacy rights or wish to submit a privacy-related request, please contact us using the information below.

10. HIPAA and Protected Health Information

This Website Privacy Policy does not replace or modify Rooted Branch Psychiatry's Notice of Privacy Practices.

When Rooted Branch Psychiatry provides healthcare services, protected health information is handled in accordance with HIPAA, applicable Florida law, and our Notice of Privacy Practices.

The website should not be used to transmit sensitive clinical information through general contact forms or other unsecured website communications.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our website, services, technology, or applicable legal requirements.

When changes are made, the updated Privacy Policy will be posted on this page with a revised "Last updated" date.

Your continued use of the website after a revised Privacy Policy is posted constitutes your acceptance of the updated policy to the extent permitted by applicable law.

12. Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy-related request, please contact us at: